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Alexander Ragnar

Interior Design


BALLY AW20 KALEIDOSCOPE

Fashion Exhibition 

Milan 2019 


As part of Bally’s autumn and winter collection launch 2019 we designed a presentation installation at the Bally showroom in Milan. We produced a multi scensory and choreographed experience with an otherwordly projected backdrop to present the clothing and accessory items which concluded into a truly immersive experience 


West Wall




Entrance

The visitors entered from the showroom side entrance into a foyer which led them onto a pathway with huge video projection mapped screens on either sides showing underwater video sequences. The models’ movements were choreographed with sound and vision content originated for the event 

The visitor journey ended in the round showroom foyer where kaleidoscopic scultpures acted as photo calls and product displays
Kaleidoscope Sculpture

Kaleidoscope Sculpture


Concept Photo Call Sketch




Concept 3D Model Layout

Creative Direction: Kinmonth Monfreda
Video courtesy of Visual Clinic 
Photo courtesy of Bally 
Drawings by Alexander Ragnar Studio

Alexander Ragnar was commissioned by Kinmonth Monfreda to oversee the design delivery of the project from concept through to completion

© Alexander Ragnar Ltd
London UK